Monday, March 12, 2012

Truth in Marketing: Enhanced Senior Living at Homestead Village

It is more than just a tag line or a marketing slogan.  Enhanced senior living is the perfect description for life at Homestead Village.  In every area, we excel in enhancing the lives of those who have chosen to make Homestead Village their home!

Enhanced Care
Perhaps the most important reason a person chooses a senior living community is the availability of future care.  Homestead Village has spent ten years developing the most comprehensive aging in place program available.  With both Supportive Services and Homecare Services, Homestead residents are able to age in place wherever they live.  Homecare allows cottage and villa residents to stay in their homes longer.  For a more comprehensive solution to aging in place, our Supportive Services program offers a cost effective 24 hours a day.  When a resident requires more comprehensive care, the households at Homestead Village offer the most homelike memory support and nursing care available.
Fickes House Dining Room and Kitchen

Enhanced Location
No other retirement community is tucked into the beautiful neighborhoods of western Lancaster and just minutes from Lancaster’s hospitals, the Fulton Opera House, Central Market and downtown shopping.  Looking up and down Good Drive, the largest, most comprehensive collection of medical offices in Lancaster is anchored by Lancaster General's Health Campus.  Good Drive is also the home of Stauffers of Kissel Hill's flagship store and leads to great shopping at Park City Mall.  Homestead Village is also located between Franklin & Marshall and Millersville University and just minutes from Route 30.  There is no better location.

Enhanced Dining
Homestead Village's dining program continues to improve its quality, freshness and selection.  With great chefs like Eloy Jaimes and Ross Keene, the food is outstanding.  Residents enjoy a wonderful Sunday Brunch and many fresh, cooked to order options throughout the week.  Our chefs enjoy moving out into the dining room to put their talents on display nearly every week.  CURA's gold standards are a promise that Homestead Village's meals will be healthy, fresh and tasty.

Enhanced Life Enrichment
One of many summer picnics featuring great food,
entertainment and fun for all!
Adventures in Life is our outstanding life enrichment program.  Homestead residents have so many great choices - educational, entertainment, social, travel, and dining.  The list goes on and on.  What used to be known as activities is a highlight of life at Homestead Village.  One look through the monthly Adventures in Life booklet will convince you that Homestead Village is the place for living an enriched life.

Enhanced Health
Do you like to swim?  Walk?  Play basketball?  Lift weights?  Practice Tai Chi?  Homestead Village has many healthy choices.  With our beautiful swimming pool and fitness club, as well as exercise programs such as Tai Chi, health is an important part of living at Homestead Village.  With Rader Park and its miles of walking trails, and outdoor sports opportunities, outdoor exercise is always available, too.

Enhanced Faith
Homestead Village's Rose Window
Founded by Church of the Apostles and forever an integral part of its ministry, Homestead Village's mission and its purpose is founded in the Christian tradition of caring and compassion.  Many Homestead Village residents have made COA their home church.  Right across the street, Faith Baptist Church offers another faith tradition and just down the street St. Leo the Great serves our Catholic residents.  Degel Israel Congregation is only minutes away on Columbia Avenue.  Many other faith opportunities exist in the immediate area around Homestead Village.  Church services our held every Sunday in the Apostles Center for Care and devotions and Bible Studies appear regularly in our "Adventures in Life."

Enhanced Senior Living did not spring out of a marketing idea that was then turned into a campaign.  In fact, Enhanced Independence and Dignity has been a core element of Homestead Village's mission statement for decades.  Our mission is:
"Enhancing independence and dignity as together we create a compassionate community."  It just made sense to feature enhanced senior living in our advertising because it clearly defines life in our community.  If one asks the question, "What does enhanced senior living look like?"  The answer is obvious.  It looks like Homestead Village!